Up to 2 million people with health issues go to 400 of the most visited pharmacies in Croatia each month. Majority come to the pharmacy following a visit to a healthcare centre, therefore the use of both marketing channels results in an excellent advertising synergy.
Products advertised in pharmacies instil trust and provide additional information at a key moment – the moment of making a purchase, precisely at the point of sale.
All pharmaceutical companies want to be in pharmacies at the point of sale! Our experience shows that all promotional materials you representatives leave in pharmacies are replaced quickly after the visit from another sales representative.
By using B1 advertising system in pharmacies you presence and the visibility of your messages is guaranteed throughout the entire duration of the lease!
This way pharmacies generate additional income and it is in their best interest to ensure that educational-promotional messages assist the sale of your product.
Possibilities of promotion:
• LED panel in pharmacy window
• Illuminating counter poster stand – thanks to its location on the counter it has been recognized as the most efficient advertising space in a pharmacy.
• Illuminating counter mat, promo stand, hangers
• Various other options – sample distribution, pharmacy branding, decorating show windows, etc.
We will quickly respond to your query and suggest a mode of communication with your target group. Tel: 01 4684 960 Email: firstname.lastname@example.org
|5-10 minutes||Average time spent in pharmacy|
|200||Average number of visitors per pharmacy per day|
|520.000||Visitors of a network of 100 pharmacies per month|
|1.040.000||Visitors of a network of 200 pharmacies per month|
|1.560.000||Visitors of a network of 300 pharmacies per month|
|1.930.695||Monthly reach obtained through network of 400 pharmacies|
95% of people go to pharmacies
74% of people go to buy medication or any other type of medical substance directly after their visit to healthcare centre at least sometimes
85% of people in a pharmacy sometimes look at promotional messages located there
70% people find promotional messages in pharmacies interesting
64% people believe that the messages they received from promotional posters in pharmacies’ are more useful than messages from any other media and provided exactly when needed
The average of 200 customer per pharmacy per day
|Pharmacy counter*||No of pharmacies||Rent price*||FROM||TO|
|4.500 - 22.500 kn||10-50||15,00 kn||2.000||10.000|
|22.500 – 40.000 kn||50-100||13,33 kn||10.000||20.000|
|40.000 – 70.000 kn||100-200||11,66 kn||20.000||40.000|
|70.000 – 99.000 kn||200-300||11,00 kn||40.000||60.000|
Prices are without VAT
Depending on the number of passers-by - differently from town to town
|Pharmacy window*||No of pharmacies||Rent price*|
|7.500 – 10.000 kn||5 - 10||33,33 kn|
|10.000 – 50.000 kn||10 - 50||33,33 kn|
|50.000 – 90.000 kn||50 – 100||30,00 kn|
Prices are without VAT
|Technical data for printing|
|Trim size||Bleed size|
|A0 POSTER (LED panel)||84,1 x 118,9 cm||83,1 x 117,9 cm|
|B1 POSTER (LED panel)||68 x 98 cm||66 x 96 cm|
|B3 POSTER (promo stand)||34,5 x 49,5 cm||33 x 48 cm|
|B4 POSTER (counter dispenser)||25 x 35,5 cm||24 x 34 cm|
|A4 POSTER (mat)||29,8 x 21,1 cm||29,8 x 21,1 cm|
|FLYERS A5||15 x 21 cm||/|
|LEAFLETS American format (6.p.)||28,9 x 21 cm||9,7 x 21 cm|
|HANGER||68 x 48 cm|